Procurement of advertising services to be provided through three (3) advertising agencies, comprising a comprehensive set of activities aimed at the study, planning, conceptualization, design, creation, in-house execution, coordination and supervision of external execution, and distribution of advertising campaigns to target audiences, through a competitive bidding process based on the best technical proposal, using a closed bidding procedure, in accordance with the specifications

Original title (Portuguese): Contratação de serviços de publicidade a serem prestados por intermédio de 3 (três) agências de propaganda, compreendendo o conjunto de atividades realizadas integradamente que tenham por objetivo o estudo, o planejamento, a conceituação, a concepção, a criação, a execução interna, a intermediação e supervisão da execução externa e a distribuição de ações publicitárias junto a públicos de interesse, na modalidade Concorrência, por melhor técnica, e modo de disputa fechado, conforme as especifica

Bndes · Brazil government procurement

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$27.6M

Est. Value

September 23, 2026

Response Due

Active

Status

Opportunity Overview

Contratação de serviços de publicidade a serem prestados por intermédio de 3 (três) agências de propaganda, compreendendo o conjunto de atividades realizadas integradamente que tenham por objetivo o estudo, o planejamento, a conceituação, a concepção, a criação, a execução interna, a intermediação e supervisão da execução externa e a distribuição de ações publicitárias junto a públicos de interesse, na modalidade Concorrência, por melhor técnica, e modo de disputa fechado, conforme as especificações do Edital e de seus Anexos. Itens: Contratação de serviços de publicidade a serem prestados por intermédio de 3 (três) agências de propaganda, compreendendo o conjunto de atividades realizadas integradamente que tenham por objetivo o estudo, o planejamento, a conceituação, a concepção, a criação, a execução interna, a intermediação e supervisão da execução externa e a distribuição de ações publicitárias junto a públicos de interesse, conforme as especificações do Edital e de seus Anexos.

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Solicitation Details

Issuing agency	Bndes
Country	Brazil
Category	Professional Services
Estimated value	$27.6M
Published	July 20, 2026
Procurement stage	Request for Proposal (RFP)
Response due	September 23, 2026
Status	Open — accepting responses
Translation	Translated from Portuguese by GlobalGov’s translation pipeline
Official source	View original notice
Last verified	August 09, 2026

Source: Portal Nacional de Contratações Públicas (PNCP), Government of Brazil — open data under Lei 12.527/2011 and Decreto 8.777/2016. Not affiliated with the Government of Brazil.

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