Opportunity Overview
BACKGROUND
VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level.
VE does not currently hold this view in a single, structured and maintainable form. A manual audit at national scale would be slow, inconsistent and quickly out of date, and would not provide LVEPs with usable, region-level insight on where their product can be improved.
VE therefore wishes to appoint a Supplier, or Suppliers, with strong and demonstrable artificial intelligence (AI) expertise to deliver an AI-enabled product and experience audit, a national AI-based analytical tool that turns the audited inventory into actionable outputs filterable by LVEP region, and training that builds the capability of the LVEP network to use these outputs.
VE has carried out, or commissioned, initial audit work and will make this available to the appointed Supplier where possible. VE will also request product listings from LVEPs and will provide a data schema that the audit output is required to follow. The intention is that the Supplier builds on and enhances this existing work, minimising duplication and giving the AI a sound starting basis.
OVERVIEW OF REQUIREMENT AND LOT STRUCTURE
The requirement is divided into two lots:
• Lot 1: Product and Experience Audit and Tools.
• Lot 2: Training and Knowledge Transfer.
Tenderers may bid for Lot 1, Lot 2 or both lots. A single Supplier may be awarded one or both lots, and the lots may also be awarded to separate Suppliers. Each lot will be evaluated separately.
Note on AI: VE requires demonstrable AI expertise but does not mandate a specific AI model, platform or vendor. Tenderers are free to propose...
VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level.
VE does not currently hold this view in a single, structured and maintainable form. A manual audit at national scale would be slow, inconsistent and quickly out of date, and would not provide LVEPs with usable, region-level insight on where their product can be improved.
VE therefore wishes to appoint a Supplier, or Suppliers, with strong and demonstrable artificial intelligence (AI) expertise to deliver an AI-enabled product and experience audit, a national AI-based analytical tool that turns the audited inventory into actionable outputs filterable by LVEP region, and training that builds the capability of the LVEP network to use these outputs.
VE has carried out, or commissioned, initial audit work and will make this available to the appointed Supplier where possible. VE will also request product listings from LVEPs and will provide a data schema that the audit output is required to follow. The intention is that the Supplier builds on and enhances this existing work, minimising duplication and giving the AI a sound starting basis.
OVERVIEW OF REQUIREMENT AND LOT STRUCTURE
The requirement is divided into two lots:
• Lot 1: Product and Experience Audit and Tools.
• Lot 2: Training and Knowledge Transfer.
Tenderers may bid for Lot 1, Lot 2 or both lots. A single Supplier may be awarded one or both lots, and the lots may also be awarded to separate Suppliers. Each lot will be evaluated separately.
Note on AI: VE requires demonstrable AI expertise but does not mandate a specific AI model, platform or vendor. Tenderers are free to propose...
Your competitors are watching the same crowded contracts everyone else is. Track live opportunities like this one worldwide, set deadline alerts, and win where they aren’t. Free for 14 days, no card.
Start FreeSolicitation Details
| Issuing agency | British Tourist Authority t/a VisitBritain/VisitEngland |
|---|---|
| Country | United Kingdom |
| Category | Financial Services |
| Estimated value | $152,400 |
| Published | August 25, 2026 |
| Procurement stage | Active solicitation |
| Closed | September 15, 2026 |
| Status | Closed — no longer accepting responses |
| Official source | View original notice |
| Last verified | October 11, 2026 |
Contains public sector information licensed under the Open Government Licence v3.0. Source: UK Government (Find a Tender).
Browse Similar Open Opportunities in United Kingdom
See every United Kingdom Financial Services opportunity your competition is missing. Free for 14 days.
Get real-time alerts, competitive intelligence, and deadline tracking for this and every market worldwide.
Start Free Trial — No Card RequiredFree 14-day trial · no card required
See who is already competing here →Get a free United Kingdom Financial Services intelligence report in your inbox
A personalized report on United Kingdom Financial Services opportunities, emailed in 5-10 minutes. One per month, no account needed.