Communications, Creative and Print Services

whg is seeking to appoint suppliers to provide Communications, Creative and Print Services. The procurement is divided into two Lots, with a separate contract to be awarded for each Lot. Suppliers may tender for one or both Lots and may be awarded one or both Lots.
Lot 1 - Strategic Creative and Campaign Services
whg requires the appointment of a single supplier to act as a strategic communications and creative campaign delivery agency, providing specialist support to the in-house Communications team.
The Agency will be expected to deliver insight-led communications and marketing campaigns that achieve measurable outcomes and demonstrate value for money. In addition to campaign delivery, the Agency will act as a strategic partner, providing industry expertise, audience insight, market intelligence and innovative thinking to support whg's longer-term communications objectives.
The Agency will be expected to demonstrate a strong understanding of the housing, public and charitable sectors and the ability to engage effectively with a range of stakeholders and key audience groups.
Services may include, but are not limited to:
• Insight gathering and audience research.
• Campaign strategy and planning.
• Creative concept development.
• Design and creative direction.
• Campaign delivery.
• Monitoring and reporting.
• Post-campaign evaluation.
Typical projects may include customer communication campaigns, including service or safety information; recruitment campaigns; organisational change and transformation communications; internal communication and engagement campaigns; and behavioural change campaigns. These examples are illustrative and are not exhaustive.
Where campaigns include printed materials, the Lot 1 Agency may develop production-ready artwork and recommend appropriate layouts, formats, paper stocks, finishes and printing techniques. The Agency shall provide approved print-ready artwork and specifications to whg and, where required by whg, support the supplier...