Opportunity Overview
GAI is already profoundly impacting and augmenting knowledge work. Where earlier tranches of AI tools impacted the areas of human labour concerned with routine tasks, we're beginning to see how new technical developments in model architectures, such as the General Pre-trained Transformers and Diffusion Models, and in user experience design, such as dialogic (ChatGPT, Bard, etc.) and text-prompt based interfaces (DALL-E, Midjourney, etc.), are profoundly impacting non-routine problem-solving, cognitive, and creative labour.
Perhaps its most immediate and visible impact is in augmenting procedural tasks, such as the production of technical or administrative text. However, AI is also impacting both convergent and divergent thinking, by offering a convenient supply of potential solutions to problems, as well as aiding in the evaluation and optimisation of these solutions based on particular criteria.
With the advent of tools to generate novel images, music, and creative text based on simple text prompts, AI is dramatically influencing creative work. For those creative practitioners that work dynamically with emerging technology, these tools present exciting new developments in the creative process. However, for those practices characterised by a more static relationship to production technologies, these tools appear as threats to their economic sustainability.
There are two lines of inquiry particularly interested in exploring. The first is applying the formal methods of Research through Design and those exhibited through my practice to date towards the evaluation of technical proposals intended to ameliorate some of the negative impacts that GAI might have on creative practitioners. Systems such as those that identify GAI-produced media (e.g., AI watermarking technology) or those that automatically assign attribution to...
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| Issuing agency | AHRC |
|---|---|
| Country | United Kingdom |
| Category | Research Development |
| Published | September 30, 2023 |
| Procurement stage | Active solicitation |
| Response due | March 30, 2027 |
| Status | Open — accepting responses |
| Official source | View original notice |
| Last verified | August 12, 2026 |
Source: UK Research and Innovation (UKRI) — Open Government Licence v3.0.
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