Levelling Up the Narrative Testing Practices of Indie Video Game Developers

EPSRC · United Kingdom government procurement

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September 29, 2027
Response Due
Active
Status

Opportunity Overview

Narrative testing is a specialised games user research (GUR) practice that requires resources and knowledge that is not easily accessible to indie developers. Therefore, indie developers are disadvantaged compared to their larger AAA counterparts. Thus, this work proposes the direct study of indie developers to level the playing field by democratising narrative testing best practices and empowering non-research team members to conduct GUR activities. The work aims to achieve this goal by defining best practices, identifying key challenges, co-designing and evaluating narrative testing prototype(s), and disseminating GUR knowledge. The successful completion of this work will profoundly impact how indie studios conduct narrative testing, leading to the creation of better games and, in turn, greater economic success for the UK gaming industry.

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Solicitation Details

Issuing agencyEPSRC
CountryUnited Kingdom
CategoryResearch Development
PublishedSeptember 30, 2023
Procurement stageActive solicitation
Response dueSeptember 29, 2027
StatusOpen — accepting responses
Official sourceView original notice
Last verifiedAugust 12, 2026

Source: UK Research and Innovation (UKRI) — Open Government Licence v3.0.

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