Media Buying

Requirements
Northumbrian Water Group (NWG) is a statutory water undertaker operating in the North East of England under the trading name Northumbrian Water Ltd (NWL) and in the southern area of England under the trading name of Essex & Suffolk Water (ESW). We would expect the agency to have good knowledge of these areas, and the media landscape within them.
The contract will be to support the delivery of the NWG Corporate Affairs strategies by offering a range of effective, innovative, and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Affairs goals, measures, and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting.
We deliver a diverse range of campaigns throughout the year, including initiatives such as Bin the Wipe, Water's Worth Saving, smart meter adoption, lead pipe replacement, digital conversion, affordability support, Priority Services, and more. Each campaign has distinct objectives - ranging from raising awareness to driving direct action - which is why we need an agency with proven expertise in creating impactful campaigns across multiple areas.
Reputation is of critical importance to our organisation and sits at the core of how we select and manage our partners. As custodians of our brand, we require agencies to operate with the highest standards of integrity, transparency, and accountability. Media investment is a direct reflection of our organisation, and therefore we seek a partner whose reputation in the marketplace demonstrates ethical practice, financial governance, responsible media placement, and a proven commitment to brand safety.
We expect full alignment with our values,...