MHCLG Standby Communications Research

The Insight and Evaluation team in the MHCLG Communications Directorate requires a supplier to provide qualitative and quantitative research on a stand-by basis.
We are a small and dynamic team servicing the needs of a busy and evolving communications directorate - including press, digital and marketing colleagues - by providing an evidence base which ensures we are communicating in the most efficient and effective way to our various target audiences. As such, we are looking for an agency which can work agilely and able to turn around projects at short notice when required.
The core work of the team is the evaluation of our large scale paid-for marketing campaigns, which requires large surveys with often tricky samples including landlords, private rented sector tenants and social housing tenants.
This is supplemented by more ad hoc pieces of work which include fast turn-around polling, message testing and in-depth qualitative work. For example, we conducted exploratory polling examining housing quality issues and complaints processes in the private rented sector.
We are looking for an agency that can maintain the work and quality we've built so far but also suggest innovative methods and products which might help hone and expand our insight offer.
The contract will be for a period of two years with an optional extension of a further one plus one years. As this is a renewal of an existing contract, any supplier will be required to conduct an extensive handover with the existing Supplier and help to maintain consistency and comparability with previous research conducted for the team where applicable.
HIGH LEVEL OUTLINE PROJECT OUTCOMES REQUIRED
The supplier must demonstrate experience and expertise in the following quantitative research approaches in relation to communication projects:
• Survey and questionnaire design.
• Surveys delivery using online, telephone or face-to-face methods.
• Public opinion polling.
• Verbatim analysis.
• Statistical analysis including...