Germany – Advertising and marketing services – Kreativ- und Produktionsleistungen

TSL is issuing a Europe-wide call for bids for creative and production services related to the state lotteries it operates, including advertising campaigns, as part of a negotiated procedure with prior competitive bidding in accordance with Section 17 of the VgV. It will enter into a framework agreement with an agency, which in turn will serve as the basis for individual contracts to be concluded during the term of the agreement. TSL is seeking, through a new tender process, an advertising agency for the next maximum of 4 years to promote the lotteries operated by TSL within the legal restrictions on gambling advertising. The umbrella brand LOTTO-Thüringen is to remain in place. The agency sought must have proven experience in brand launches, product (re)launches, and brand development in regulated markets—particularly the gambling sector—and must be capable of implementing and conceptually developing marketing for TSL in a way that precisely targets the intended audience across all media.The agency should be capable of covering the full range of brand management services from both a professional and technical standpoint and have the personnel capacity to execute even large volumes of work within a short timeframe while maintaining high quality standards. Particular emphasis is placed on a high degree of flexibility in terms of location and schedule.