Poland – Advertising and marketing services – Obsługa medialna, promocyjna i informacyjna NFOŚiGW

1. The subject of this contract is media, promotional, and information services for the National Fund for Environmental Protection and Water Management (NFOŚiGW). The scope of services includes: 1) Planning, purchasing, and implementing the Ordering Party's information and promotional campaigns in the following communication channels: television, radio, press, outdoor, internet, and cinema, as well as reporting on these activities, including: a. preparing a communication strategy for a given information and promotional campaign, including creative and media planning, and producing creative materials, according to the Ordering Party's guidelines (in the scope of: TV, radio, press, outdoor, internet, and cinema) and implementing non-standard activities (including, for example, sponsorship, product placement, press supplements, television and radio broadcasts, and podcasts), b. purchasing advertising space and commissioning the Ordering Party's information and promotional campaigns in the media in accordance with the Ordering Party's guidelines and the strategy approved by the Ordering Party. 2) By information and promotion campaign, the Contracting Authority understands the implementation of a single, comprehensive set of promotional activities, i.e., planning activities, including creation, reserving and purchasing advertising space, implementing and monitoring activities, and settling/closing activities. 3) Research on brand awareness and perception of the National Fund for Environmental Protection and Water Management (NFOŚiGW) and its programs – quantitative CATI method, representative sample in terms of gender, age, and size of residence, minimum 1,000 respondents per survey; anticipated 3 views. The Contracting Authority reserves the right to conduct a minimum of 1 and a maximum of 3 views of the survey. The detailed scope of tasks performed as part of the provision of media planning and purchasing, production, and creation services, as well as the...