Sweden – Business services: law, marketing, consulting, recruitment, printing and security – Strategi- och kommunikationsbyrå 2024

The procurement intends to sign a framework agreement with a contract period of two (2) years with the possibility of extension for a maximum contract period of four (4) years. The purpose of the procurement is to call for strategy and communication services in a simple and effective way, to generate time and cost savings. Visit Sweden is the Swedish state's marketing company with the mission to market the destination Sweden through effective communication channels to increase the country's attractiveness and contribute to tourism consumption, export revenues and employment. Visit Sweden works together with the Swedish tourism industry to effectively reach the most sought-after target groups for long-term sustainable tourism. Visit Sweden is based in Stockholm with local representation in several foreign markets. The overall objectives of the services called for will be to: Proactively support Visit Sweden with creative and effective strategic and operational communication services with the goal of increasing awareness and knowledge of Sweden as a destination through both B2C and B2B channels. Sweden as a destination includes a fantastic flora of experiences where our lifestyle and progressive position in the world stand out. We have a well-founded brand platform, communication platform and a common thread for our communication (communication concept). We need to constantly develop, but we will not create anything new when it comes to communication concepts or brand platforms in the near future. That is, there will be no change to our brand promise We are shaping the new era of purposeful travel – Together towards more conscious travel or the communication concept a Destination of a different nature. Together with our agency, we want to continue to challenge the conventions of destination marketing with a distinctive framework to strengthen the destination Sweden in the long and short term with the goal of creating the right effects.