Consultancy Service for conducting Public Awareness Campaigns

REQUEST FOR EXPRESSIONS OF INTEREST

(CONSULTING SERVICES – FIRMS SELECTION)

REPUBLIC OF TAJIKISTAN

TAJIKISTAN DIGITAL FOUNDATIONS PROJECT

Loan No./Credit No./ Grant No.: TF-C6744

Assignment Title: Consultancy Service for conducting Public Awareness Campaigns

Reference No. (as per Procurement Plan): TDFP-CS-CQS-2

The Republic of Tajikistan has received financing from the World Bank toward the cost of the "Tajikistan Digital Foundations Project" and intends to apply part of the proceeds for consulting services for conducting Public Awareness Campaigns.

The consulting services (“the Services”) include Consultancy Service for conducting Public Awareness Campaigns.

The detailed Terms of Reference (TOR) for the assignment can be found at the following link: https://docs.google.com/document/d/10lCz7x4WfBevzvReKdsWiAc9MXSIhyKa/edit?usp=sharing&ouid=115133111040801685890&rtpof=true&sd=true

The State Institution "Projects Implementation Center for Tajikistan Digital Foundations" of the Executive Office of the President of the Republic of Tajikistan now invites eligible consulting firms (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services.

• Develop a comprehensive Public Awareness Strategy and Communication Plan, covering target audience profiles; key messages per audience; preferred outreach channels (TV, radio, newspapers, posters, public events, direct mail, workshops, advocacy events, etc.); geographic coverage; and thematic phasing across the project implementation.
• Develop a Digital Media Strategy specifying active use of the most widely used digital communication channels in Tajikistan (including messaging applications, social media platforms, and targeted online advertising).
• Prepare a Gender and Social Inclusion Plan specifying how at least 50% female participation and at least 60%...