Tourism Diversification and Resilience in The Gambia

The development objective of the Tourism Diversification and Resilience Project for Gambia is to support the diversification and climate resilience of the tourism sector at selected destinations. The project comprises of four components. The first component, policy framework and micro, small, and medium enterprises (MSME) participation aim to address selected key bottlenecks in the tourism ecosystem in The Gambia, to ensure the sector realizes its potential as a source of sustainable and inclusive growth. It consists of following sub-components: (i) improved institutional capacity for data-driven planning, marketing, and branding; and (ii) increase participation of tourism MSMEs within the selected destinations. The second component, infrastructure support for the diversification and resilience of the tourism sector aims to build the climate resilience of the tourism sector. It consists of following sub-components: (i) protection, rehabilitation and integrated management of coastal areas; and (ii) integrated tourism product development and diversification of selected tourism development area (TDA) and tourism areas. The third component, project management, monitoring and evaluation covers the activities of the Project Implementation Unit (PIU) set up by the Government of The Gambia (GoTG) during the project preparation phase. The fourth component, contingent emergency response component objective is to allow a rapid reallocation of grant proceeds from other components to provide emergency recovery and reconstruction support following an eligible crisis or emergency.