U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).

This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with FAR Part 12 in conjunction with FAR Part 15, as applicable. This announcement constitutes only solicitation. Offers are being requested and a separate written solicitation will not be issued.

Solicitation number N0018926RD008 is issued as a Request for Proposal (RFP) for acquiring advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).

This acquisition is not set aside for small business concerns. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.

The Navy requires a full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer program for both, the active and service components.

The proposed contract action is for services for which the Government intends the placement of a Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) type contract with a base ordering period commencing on or around 20 January 2027 through 19 January 2028, followed by four (4) 12-month option periods to extend the term of the contract pursuant to FAR 52.217-8, plus one (1) 6-month optional option period pursuant to FAR 52.217-8, which will be exercised if necessary. If all options are exercised, the contract is scheduled to expire on 19 July 2032.

It is the intent to process this procurement under FAR Part 12 in conjunction with FAR Part 15, as applicable, and ultimately award a single IDIQ contract as a result of the forthcoming solicitation. Interested vendors will be requested to submit both non-price and price proposals.

The Government anticipates that the resultant contract will be awarded on a best value, trade-off basis in which the non-price evaluation will...