International PR and Media Outreach Campaign for IT Park Uzbekistan

REQUEST FOR EXPRESSION OF INTEREST THE REPUBLIC OF UZBEKISTAN Uzbekistan Digital Inclusion Project Credit No: 7425 -UZ Assignment title : Consulting services for international PR and media outreach campaign for IT Park Uzbekistan Reference No.: UZ-DIP-5 60847 -CS-CQS The Republic of Uzbekistan (hereinafter referred to as the “Borrower”) has applied for financing from the International Development Association (IDA) (hereinafter referred to as the “Bank”) in the form of a “credit” (hereinafter referred to as the “credit”) to cover the costs of the Uzbekistan Digital Inclusion Project. “Administration of Technology Park of Software and I” LLC as the Implementing Agency, intends to use part of the funds to pay for consulting services for conducting publication of promotional articles and releases about IT Park Uzbekistan in leading media outlets. The objective of this assignment is to promote IT Park Uzbekistan internationally through targeted publications in leading media outlets across five regions: the United States of America (USA), Middle East and North Africa (MENA), Europe (German-language media), Russia, and Georgia. The consulting services (“the Services”) include, but are not limited to: - Developing and implementing an international PR and media outreach campaign for IT Park Uzbekistan; - Preparing and localizing promotional articles, press releases, and other media content; - Securing publications in leading international media outlets across the five regions:  the United States of America (USA), Middle East and North Africa (MENA), Europe (German-language media), Russia, and Georgia; - Coordinating media placements and publication schedules with the Client and media outlets; - Monitoring publications and providing reports, publication evidence, and media analytics; The consulting services are expected to last approximately 24 months. To obtain the Terms of Reference for the...