Visitor Oyster Cards and Website Development

The Visitor Oyster Card (VOC) provides a specific pay as you go product for visitors to London. The product can be purchased by visitors from outside the M25 motorway in the UK and across the world, unlike the traditional Oyster Card, the VOC can only be brought prior to arrival in London & all customers are charged a non-refundable £5 activation fee.
The VOC can be used wherever an Oyster card can be used, as well as on the Gatwick & Heathrow Express services. Whilst the £10.50 fee remains consistent for all denominations, Visitors can buy the VOC pre-loaded with various amounts of credit from £10 - £50.
This MSQ is addressing the marketing, fulfilment, account management, website management and customer service provision for the VOC, all of which is currently managed within one contract, by a single partner. This MSQ is seeking to gain insight if the scope and requirement can be procured as one, or split.