Opportunity Overview
Services relating to advertising creative including:
• Brand narrative, strategy and planning
• Brand positioning and architecture
• Advertising creative
• Advertising production (TV and radio)
• Digital content and video production
• Social media advertising
• Behaviour change
We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions.
The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.
• Brand narrative, strategy and planning
• Brand positioning and architecture
• Advertising creative
• Advertising production (TV and radio)
• Digital content and video production
• Social media advertising
• Behaviour change
We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions.
The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.
How to bid: GlobalGov tracks this tender; it does not accept bids. Submit your response through the issuing agency’s official notice.
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Start a free GlobalGov accountSolicitation Details
| Issuing agency | Affinity Water Limited |
|---|---|
| Country | United Kingdom |
| Category | Government Procurement |
| Estimated value | $4.1M |
| Published | October 01, 2026 |
| Procurement stage | Request for Proposal (RFP) |
| Response due | Not specified / rolling |
| Status | Open — accepting responses |
| Official source | View original notice |
| Last verified | October 11, 2026 |
Contains public sector information licensed under the Open Government Licence v3.0. Source: UK Government (Find a Tender).
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