Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign

1. Description of Requirement:
The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media.

The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The specific services required are detailed in the Performance Work Statement (PWS) Paragraph 5, which will be provided with any formal solicitation.

The period of performance will consist of a 3 month period from 01MAY2026 through 31JULY2026.

2. Authority for Sole Source:
The proposed contract action is for a commercial service for which the Government intends to solicit and negotiate with only one source under the authority of Revoultionary FAR Overhaul (RFO) Federal Acquisition Regulation (FAR) 12.102(a). This authority allows for restricting competition in acquisitions for commercial products and services valued at or below the simplified acquisition threshold when the contracting officer determines that only one source is reasonably available to meet the Government's requirement.

Market research was conducted to identify other potential advertising agencies in the region. While several firms have advertising capabilities, none possess the specific combination of prior MA ANG experience and deep regional expertise that Global Media offers. While urgency alone is not sufficient justification, in this case, the combination of the tight deadline and the uniquely qualified contractor makes a sole-source award the only viable option.

3. Notice and Response:
This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.

However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A...