Campaign work, public information and how agencies are actually selected
Communications work for public bodies divides into campaigns with a behavioural objective and continuing communications support, and they are tendered differently. A campaign is scoped around a measurable change -- uptake of a service, awareness of a deadline, a safety behaviour -- with research, creative development, media planning and evaluation as distinct workstreams that may be let to different suppliers. Continuing support is usually a framework with a retained team and a rate card, called off as needs arise.
Selection is normally a two-stage process in which a shortlist responds to a live brief, and the response is judged on strategic insight and creative approach as much as on the finished idea. Buyers increasingly limit the amount of speculative creative work they require, and some pay an honorarium for it, because unlimited free pitching narrows the field to agencies that can afford to lose. Named team continuity is a contractual term for the same reason it is in consulting: the pitch team and the delivery team are expected to be the same people.
Two mechanics are specific to this category. Media buying is usually separated from creative and audited, with the agency required to disclose rebates, volume discounts and any principal trading so that the buyer knows whether it is paying a fee or a margin. And evaluation is contractual: public campaigns are expected to report against defined measures with a pre-agreed baseline, not against impressions delivered. Accessibility of materials, publication in required languages, and clear separation between public information and anything that could be read as political promotion are compliance requirements with real consequences.
This section describes how this category is bought generally, across the public buyers that publish it. The figures elsewhere on this page are measured for this market alone.
Who buys communications pr in Colombia?
GlobalGov holds 6,822 communications pr records from 995 distinct buying organisations in Colombia. The most frequent publishers are Sena Regional Atlantico Intercentros (244 records); Sena Regional Antioquia Grupo Administrativo Intercentros Medellin (212 records); Sena-Regional Atlantico -Centro Para EL Desarrollo Agroecologico y Agroindustrial (164 records); Departamento Administrativo Nacional de Estadística - DIR TER Noroccidente - (Dane Noroccidente) (128 records); Dane - Territorial Centro Oriente (117 records); Sena Regional Atlantico (116 records). Between them the 6 largest account for 14% of everything published, so buying here is spread across many separate authorities.
| Buying organisation | Records | Share |
|---|---|---|
| Sena Regional Atlantico Intercentros | 244 | 3.6% |
| Sena Regional Antioquia Grupo Administrativo Intercentros Medellin | 212 | 3.1% |
| Sena-Regional Atlantico -Centro Para EL Desarrollo Agroecologico y Agroindustrial | 164 | 2.4% |
| Departamento Administrativo Nacional de Estadística - DIR TER Noroccidente - (Dane Noroccidente) | 128 | 1.9% |
| Dane - Territorial Centro Oriente | 117 | 1.7% |
| Sena Regional Atlantico | 116 | 1.7% |
What are communications pr contracts worth in Colombia?
6,788 of the 6,822 records publish a contract value. The median is $9,737 and the largest single published value is $54.5M. By size, 6,543 under $100k, 195 between $100k and $1M, 45 between $1M and $10M, 5 above $10M. The remaining 34 publish no value at all, so every figure here describes the priced subset only, and values are as stated by the buyer rather than as finally awarded.
| Contract size | Records | Share of priced |
|---|---|---|
| under $100k | 6,543 | 96% |
| between $100k and $1M | 195 | 2.9% |
| between $1M and $10M | 45 | 0.7% |
| above $10M | 5 | 0.1% |
How long do bidders get to respond to communications pr tenders in Colombia?
Across the 5,300 Colombia communications pr notices that publish both a publication date and a closing date, the median response window is 306 days. A quarter of them allowed 146 days or fewer and a quarter stayed open for more than 320. Short turnarounds are the exception rather than the rule here: only 37 (0.7%) closed within a fortnight of being published.
How often are communications pr tenders published in Colombia?
Colombia publishes about 109 notices a month in this category, 1,310 in the last twelve months. That is 12% more than the 1,167 published in the twelve months before that. Over the last three years there were 6,557, spread across 68 separate months of activity since 23 January 2019. January is historically the busiest month. The most recent was published 10 September 2026.
How does Colombia compare with other communications pr markets?
Among the 29 countries where GlobalGov holds a comparable communications pr market, Colombia ranks 1st by number of records. No other country in the corpus publishes more of it. Within Colombia itself, communications pr is the 2nd largest of the 77 procurement categories tracked here.
Where do the Colombia communications pr records on this page come from?
These 6,822 records are collected from 3 official sources: SECOP II (3,731), SECOP II (3,087), TED (4). GlobalGov is an independent aggregator and is not affiliated with any of them; each record links back to the notice on its issuing portal. The set is rebuilt nightly, and the counts on this page were taken on 2026-10-01.
Most recent Communications Pr tenders in Colombia
None of these are open for bids now — they are the most recent records GlobalGov holds for this market, kept here so the shape of a typical communications pr notice in Colombia is visible. Set an alert to be told when the next one opens.
Colombia – Management-related services – Asistencia tecnica a las políticas y los procesos de construcción de paz y reincorporación en Colombia
Other procurement categories in Colombia
Communications Pr procurement in other markets
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