Campaign work, public information and how agencies are actually selected
Communications work for public bodies divides into campaigns with a behavioural objective and continuing communications support, and they are tendered differently. A campaign is scoped around a measurable change -- uptake of a service, awareness of a deadline, a safety behaviour -- with research, creative development, media planning and evaluation as distinct workstreams that may be let to different suppliers. Continuing support is usually a framework with a retained team and a rate card, called off as needs arise.
Selection is normally a two-stage process in which a shortlist responds to a live brief, and the response is judged on strategic insight and creative approach as much as on the finished idea. Buyers increasingly limit the amount of speculative creative work they require, and some pay an honorarium for it, because unlimited free pitching narrows the field to agencies that can afford to lose. Named team continuity is a contractual term for the same reason it is in consulting: the pitch team and the delivery team are expected to be the same people.
Two mechanics are specific to this category. Media buying is usually separated from creative and audited, with the agency required to disclose rebates, volume discounts and any principal trading so that the buyer knows whether it is paying a fee or a margin. And evaluation is contractual: public campaigns are expected to report against defined measures with a pre-agreed baseline, not against impressions delivered. Accessibility of materials, publication in required languages, and clear separation between public information and anything that could be read as political promotion are compliance requirements with real consequences.
This section describes how this category is bought generally, across the public buyers that publish it. The figures elsewhere on this page are measured for this market alone.
Who buys communications pr in Sweden?
GlobalGov holds 414 communications pr records from 226 distinct buying organisations in Sweden. The most frequent publishers are Statens Jordbruksverk (13 records); Folke Bernadotteakademin (10 records); Trafikverket Myndighet (8 records); FOLKE Bernadotteakademin (7 records); Stockholm Innovation & Growth AB (7 records); Sjunde AP-Fonden (6 records). Between them the 6 largest account for 12% of everything published, so buying here is spread across many separate authorities.
| Buying organisation | Records | Share |
|---|---|---|
| Statens Jordbruksverk | 13 | 3.1% |
| Folke Bernadotteakademin | 10 | 2.4% |
| Trafikverket Myndighet | 8 | 1.9% |
| FOLKE Bernadotteakademin | 7 | 1.7% |
| Stockholm Innovation & Growth AB | 7 | 1.7% |
| Sjunde AP-Fonden | 6 | 1.4% |
What are communications pr contracts worth in Sweden?
225 of the 414 records publish a contract value. The median is $576,000 and the largest single published value is $76.8M. By size, 4 under $100k, 139 between $100k and $1M, 71 between $1M and $10M, 11 above $10M. The remaining 189 publish no value at all, so every figure here describes the priced subset only, and values are as stated by the buyer rather than as finally awarded.
| Contract size | Records | Share of priced |
|---|---|---|
| under $100k | 4 | 1.8% |
| between $100k and $1M | 139 | 62% |
| between $1M and $10M | 71 | 32% |
| above $10M | 11 | 4.9% |
How long do bidders get to respond to communications pr tenders in Sweden?
Across the 96 Sweden communications pr notices that publish both a publication date and a closing date, the median response window is 33 days. A quarter of them allowed 31 days or fewer and a quarter stayed open for more than 40. Not one of them closed within a fortnight of being published, so the window on this market is consistently workable.
How often are communications pr tenders published in Sweden?
Sweden publishes about 6 notices a month in this category, 73 in the last twelve months. That is 24% more than the 59 published in the twelve months before that. Over the last three years there were 214, spread across 62 separate months of activity since 19 December 2018. May is historically the busiest month. No new notice has been published in this category since 26 May 2026, 128 days ago, so treat the figures above as a record of the market rather than as this week's pipeline.
How does Sweden compare with other communications pr markets?
Among the 29 countries where GlobalGov holds a comparable communications pr market, Sweden ranks 8th by number of records. The largest is Colombia (6,822 records against 414 here). Within Sweden itself, communications pr is the 28th largest of the 65 procurement categories tracked here.
Where do the Sweden communications pr records on this page come from?
These 414 records are collected from 1 official source: TED (414). GlobalGov is an independent aggregator and is not affiliated with any of them; each record links back to the notice on its issuing portal. The set is rebuilt nightly, and the counts on this page were taken on 2026-10-01.
Open Communications Pr tenders in Sweden
Showing 1 of the 1 notices open in this category today. Openness uses the same definition as the Sweden market page: active, not marked awarded, cancelled, closed or expired, and either closing in the future or published within the last 90 days with no stated closing date.
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Communications Pr procurement in other markets
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