Campaign work, public information and how agencies are actually selected
Communications work for public bodies divides into campaigns with a behavioural objective and continuing communications support, and they are tendered differently. A campaign is scoped around a measurable change -- uptake of a service, awareness of a deadline, a safety behaviour -- with research, creative development, media planning and evaluation as distinct workstreams that may be let to different suppliers. Continuing support is usually a framework with a retained team and a rate card, called off as needs arise.
Selection is normally a two-stage process in which a shortlist responds to a live brief, and the response is judged on strategic insight and creative approach as much as on the finished idea. Buyers increasingly limit the amount of speculative creative work they require, and some pay an honorarium for it, because unlimited free pitching narrows the field to agencies that can afford to lose. Named team continuity is a contractual term for the same reason it is in consulting: the pitch team and the delivery team are expected to be the same people.
Two mechanics are specific to this category. Media buying is usually separated from creative and audited, with the agency required to disclose rebates, volume discounts and any principal trading so that the buyer knows whether it is paying a fee or a margin. And evaluation is contractual: public campaigns are expected to report against defined measures with a pre-agreed baseline, not against impressions delivered. Accessibility of materials, publication in required languages, and clear separation between public information and anything that could be read as political promotion are compliance requirements with real consequences.
This section describes how this category is bought generally, across the public buyers that publish it. The figures elsewhere on this page are measured for this market alone.
Who buys communications pr in Belgium?
GlobalGov holds 432 communications pr records from 196 distinct buying organisations in Belgium. The most frequent publishers are European Parliament (30 records); Vlaamse Overheid (14 records); Toerisme Vlaanderen (11 records); Agentschap Facilitair Bedrijf (9 records); Enabel (7 records); Fonds voor Innoveren en Ondernemen (7 records). Between them the 6 largest account for 18% of everything published, so buying here is spread across many separate authorities.
| Buying organisation | Records | Share |
|---|---|---|
| European Parliament | 30 | 6.9% |
| Vlaamse Overheid | 14 | 3.2% |
| Toerisme Vlaanderen | 11 | 2.5% |
| Agentschap Facilitair Bedrijf | 9 | 2.1% |
| Enabel | 7 | 1.6% |
| Fonds voor Innoveren en Ondernemen | 7 | 1.6% |
What are communications pr contracts worth in Belgium?
146 of the 432 records publish a contract value. The median is $1.1M and the largest single published value is $429.1M. By size, 72 between $100k and $1M, 55 between $1M and $10M, 19 above $10M. The remaining 286 publish no value at all, so every figure here describes the priced subset only, and values are as stated by the buyer rather than as finally awarded.
| Contract size | Records | Share of priced |
|---|---|---|
| under $100k | 0 | 0.0% |
| between $100k and $1M | 72 | 49% |
| between $1M and $10M | 55 | 38% |
| above $10M | 19 | 13% |
How long do bidders get to respond to communications pr tenders in Belgium?
Across the 104 Belgium communications pr notices that publish both a publication date and a closing date, the median response window is 36 days. A quarter of them allowed 33 days or fewer and a quarter stayed open for more than 42. Not one of them closed within a fortnight of being published, so the window on this market is consistently workable.
How often are communications pr tenders published in Belgium?
Belgium publishes about 10 notices a month in this category, 118 in the last twelve months. That is 111% more than the 56 published in the twelve months before that. Over the last three years there were 229, spread across 61 separate months of activity since 22 October 2016. May is historically the busiest month. No new notice has been published in this category since 26 May 2026, 128 days ago, so treat the figures above as a record of the market rather than as this week's pipeline.
How does Belgium compare with other communications pr markets?
Among the 29 countries where GlobalGov holds a comparable communications pr market, Belgium ranks 7th by number of records. The largest is Colombia (6,822 records against 432 here). Within Belgium itself, communications pr is the 24th largest of the 65 procurement categories tracked here.
Where do the Belgium communications pr records on this page come from?
These 432 records are collected from 1 official source: TED (432). GlobalGov is an independent aggregator and is not affiliated with any of them; each record links back to the notice on its issuing portal. The set is rebuilt nightly, and the counts on this page were taken on 2026-10-01.
Most recent Communications Pr tenders in Belgium
None of these are open for bids now — they are the most recent records GlobalGov holds for this market, kept here so the shape of a typical communications pr notice in Belgium is visible. Set an alert to be told when the next one opens.
Belgium – Public relations consultancy services – Framework agreement for strategic communication services
Belgium – Printing and related services – Marché de service relatif à la conclusion d’un accord-cadre avec plusieurs participants par lot pour la fourniture de services de communication et visibilité (conception, impression, gadgets et vidéos).
Communication, Outreach and Engagement on EU Policies in North Africa, the Middle East and the Gulf
Belgium – Telecommunications services – Mise à disposition (location) d’une solution de cloud téléphonie visant à équiper la Province de Namur, la Régie ordinaire du Domaine Provincial de Chevetogne, le cabinet du Gouverneur de la Province de Namur, la Ville de Liège et le CPAS de Liège
Belgium – Business and management consultancy and related services – EU-LAC Policy Dialogue Support Facility
Belgium – Telecommunications services – Framework Agreement for Migration from MPLS to the Internet for Offices
Belgium – Instruments for measuring flow, level and pressure of liquids and gases – Fourniture de capteurs de débit, niveau et pression
Belgium – Radio, television, communication, telecommunication and related equipment – Furnishing of MDaaS (“Mobile Devices as a Service”), which includes the leasing of smartphones and tablets (Mobile Devices), outsourcing of Mobile Device Management (MDM), and the supply of accessories, applications, licences, and related services.
Belgium – Telecommunications services – Mise à disposition (location) d’une solution de cloud téléphonie visant à équiper la Province de Namur, la Régie ordinaire du Domaine Provincial de Chevetogne, le cabinet du Gouverneur de la Province de Namur, la Ville de Liège et le CPAS de Liège
Other procurement categories in Belgium
Civil ConstructionMedical EquipmentArchitecture and EngineeringWaste ManagementSoftware DevelopmentManagement ConsultingVehicles and FleetVehicle MaintenanceFinancial AdvisoryOffice FurnitureHospital ConstructionFood Aid and NutritionIT ConsultingIct EquipmentLaboratory EquipmentBuilding ConstructionAgricultural EquipmentScientific ResearchRoads and Highways InfrastructureBuilding MaterialsUniforms ClothingStaffing AugmentationTraining and Capacity BuildingTelecommunicationsFuel SupplyPharmaceuticalsGround TransportCatering ServicesCommunity DevelopmentPrinting PublishingFacilities and CleaningSecurity ServicesAudit and AccountingMaintenance & RepairOil Gas UpstreamFreight and LogisticsMilitary LogisticsMail CourierEvent ManagementSite PreparationRenovation RehabilitationWeapons SystemsResearch & DevelopmentHelpdesk SupportEnergyResearch and StudiesWater Supply ProjectsRoad & InfrastructureDatabase ManagementConsultingCybersecurityElectrical InstallationTraining & EducationEnvironmental ServicesFinancial ServicesPower TransmissionTransportationHealthcare ServicesLegal ServicesSurvey & MappingNetwork InfrastructureSchools and UniversitiesSanitation SewerageWarehousing
Communications Pr procurement in other markets
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