Campaign work, public information and how agencies are actually selected
Communications work for public bodies divides into campaigns with a behavioural objective and continuing communications support, and they are tendered differently. A campaign is scoped around a measurable change -- uptake of a service, awareness of a deadline, a safety behaviour -- with research, creative development, media planning and evaluation as distinct workstreams that may be let to different suppliers. Continuing support is usually a framework with a retained team and a rate card, called off as needs arise.
Selection is normally a two-stage process in which a shortlist responds to a live brief, and the response is judged on strategic insight and creative approach as much as on the finished idea. Buyers increasingly limit the amount of speculative creative work they require, and some pay an honorarium for it, because unlimited free pitching narrows the field to agencies that can afford to lose. Named team continuity is a contractual term for the same reason it is in consulting: the pitch team and the delivery team are expected to be the same people.
Two mechanics are specific to this category. Media buying is usually separated from creative and audited, with the agency required to disclose rebates, volume discounts and any principal trading so that the buyer knows whether it is paying a fee or a margin. And evaluation is contractual: public campaigns are expected to report against defined measures with a pre-agreed baseline, not against impressions delivered. Accessibility of materials, publication in required languages, and clear separation between public information and anything that could be read as political promotion are compliance requirements with real consequences.
This section describes how this category is bought generally, across the public buyers that publish it. The figures elsewhere on this page are measured for this market alone.
Who buys communications pr in Italy?
GlobalGov holds 743 communications pr records from 495 distinct buying organisations in Italy. The most frequent publishers are Giunta Regionale della Lombardia (14 records); Regione Lombardia - Giunta regionale (8 records); Comune di Palermo (7 records); Regione Piemonte (6 records); Ferrovienord Societa' Per Azioni (5 records); MM S.p.A. (5 records). Between them the 6 largest account for 6.1% of everything published, so buying here is spread across many separate authorities.
| Buying organisation | Records | Share |
|---|---|---|
| Giunta Regionale della Lombardia | 14 | 1.9% |
| Regione Lombardia - Giunta regionale | 8 | 1.1% |
| Comune di Palermo | 7 | 0.9% |
| Regione Piemonte | 6 | 0.8% |
| Ferrovienord Societa' Per Azioni | 5 | 0.7% |
| MM S.p.A. | 5 | 0.7% |
What are communications pr contracts worth in Italy?
656 of the 743 records publish a contract value. The median is $1.3M and the largest single published value is $2.0B. By size, 1 under $100k, 266 between $100k and $1M, 313 between $1M and $10M, 76 above $10M. The remaining 87 publish no value at all, so every figure here describes the priced subset only, and values are as stated by the buyer rather than as finally awarded.
| Contract size | Records | Share of priced |
|---|---|---|
| under $100k | 1 | 0.2% |
| between $100k and $1M | 266 | 41% |
| between $1M and $10M | 313 | 48% |
| above $10M | 76 | 12% |
How long do bidders get to respond to communications pr tenders in Italy?
Across the 458 Italy communications pr notices that publish both a publication date and a closing date, the median response window is 36 days. A quarter of them allowed 34 days or fewer and a quarter stayed open for more than 42. Short turnarounds are the exception rather than the rule here: only 2 (0.4%) closed within a fortnight of being published.
How often are communications pr tenders published in Italy?
Italy publishes about 32 notices a month in this category, 386 in the last twelve months. That is 184% more than the 136 published in the twelve months before that. Over the last three years there were 583, spread across 61 separate months of activity since 21 May 2021. December is historically the busiest month. No new notice has been published in this category since 26 May 2026, 128 days ago, so treat the figures above as a record of the market rather than as this week's pipeline.
How does Italy compare with other communications pr markets?
Among the 29 countries where GlobalGov holds a comparable communications pr market, Italy ranks 4th by number of records. The largest is Colombia (6,822 records against 743 here). Within Italy itself, communications pr is the 17th largest of the 69 procurement categories tracked here.
Where do the Italy communications pr records on this page come from?
These 743 records are collected from 1 official source: TED (743). GlobalGov is an independent aggregator and is not affiliated with any of them; each record links back to the notice on its issuing portal. The set is rebuilt nightly, and the counts on this page were taken on 2026-10-01.
Most recent Communications Pr tenders in Italy
None of these are open for bids now — they are the most recent records GlobalGov holds for this market, kept here so the shape of a typical communications pr notice in Italy is visible. Set an alert to be told when the next one opens.
Dialogo competivo per l'affidamento DI servizi DI ingenergia e architettura per la planing e realização DI un intelligent GREEN service center (IGSC) presso GLI EX mulini militari borbonici DELLA reggia DI caserta CUP: F87H24001520006
Italy – Food, beverages, tobacco and related products – ISTITUZIONE DI UN SISTEMA DINAMICO DI ACQUISIZIONE, AI SENSI DELL'ART.32 DEL D.LGS. N.36/2023, PER L'AFFIDAMENTO DELLE FORNITURE DI DERRATE ALIMENTARI PRESSO L’ASST BERGAMO EST
Italy – Waste drums – C0331F25 - Fornitura di contenitori CSC-beta e CSP-beta presso i Siti Sogin - 3 Lotti
Supply of containers CSC -beta and CSP -beta at Sogin sites – 3 lots
Establishment DI a dynamic system DI procurement for contracting DEI services DI agencies DI press, DEI services DI subscription DEI related services ALLA press AI SENSI DELL'ART. 32 of Decree LGS. No. 36/2023
Other procurement categories in Italy
Medical EquipmentWaste ManagementPharmaceuticalsManagement ConsultingFinancial AdvisoryVehicle MaintenanceVehicles and FleetArchitecture and EngineeringCatering ServicesHospital ConstructionSoftware DevelopmentCivil ConstructionCommunity DevelopmentRoads and Highways InfrastructureGround TransportLaboratory EquipmentEvent ManagementAgricultural EquipmentIct EquipmentFreight and LogisticsOffice FurnitureMaintenance & RepairBuilding MaterialsBuilding ConstructionFuel SupplyTelecommunicationsFacilities and CleaningSecurity ServicesTraining and Capacity BuildingCurriculum DevelopmentMail CourierOil Gas UpstreamUniforms ClothingFood Aid and NutritionWater Supply ProjectsPrinting PublishingRoad & InfrastructureDatabase ManagementHelpdesk SupportStaffing AugmentationScientific ResearchRenovation RehabilitationElectrical InstallationWeapons SystemsSite PreparationMilitary LogisticsFinancial ServicesAudit and AccountingResearch & DevelopmentIT ConsultingEnergyHealthcare ServicesWarehousingTraining & EducationSchools and UniversitiesResearch and StudiesPower TransmissionNetwork InfrastructureTransportationCybersecurityEnvironmental ServicesConsultingSanitation SewerageLegal ServicesSurveillance & IsrAi Machine LearningMonitoring EvaluationAdult Literacy
Communications Pr procurement in other markets
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