Campaign work, public information and how agencies are actually selected
Communications work for public bodies divides into campaigns with a behavioural objective and continuing communications support, and they are tendered differently. A campaign is scoped around a measurable change -- uptake of a service, awareness of a deadline, a safety behaviour -- with research, creative development, media planning and evaluation as distinct workstreams that may be let to different suppliers. Continuing support is usually a framework with a retained team and a rate card, called off as needs arise.
Selection is normally a two-stage process in which a shortlist responds to a live brief, and the response is judged on strategic insight and creative approach as much as on the finished idea. Buyers increasingly limit the amount of speculative creative work they require, and some pay an honorarium for it, because unlimited free pitching narrows the field to agencies that can afford to lose. Named team continuity is a contractual term for the same reason it is in consulting: the pitch team and the delivery team are expected to be the same people.
Two mechanics are specific to this category. Media buying is usually separated from creative and audited, with the agency required to disclose rebates, volume discounts and any principal trading so that the buyer knows whether it is paying a fee or a margin. And evaluation is contractual: public campaigns are expected to report against defined measures with a pre-agreed baseline, not against impressions delivered. Accessibility of materials, publication in required languages, and clear separation between public information and anything that could be read as political promotion are compliance requirements with real consequences.
This section describes how this category is bought generally, across the public buyers that publish it. The figures elsewhere on this page are measured for this market alone.
Who buys communications pr in Spain?
GlobalGov holds 700 communications pr records from 369 distinct buying organisations in Spain. The most frequent publishers are Consejero Delegado de Ingeniería de Sistemas para la Defensa de España S.A., S.M.E. y M.P. (100 records); Presidencia del Instituto Valenciano de Competitividad Empresarial (IVACE) (18 records); Dirección de Compras de la Corporación de Radio y Televisión Española S.A. (12 records); Barcelona Activa SAU SPM (11 records); Consejero Delegado de Ingeniería de Sistemas para la Defensa de España, S. A., S. M. E. y M. P. (10 records); Presidencia del Consejo de Administración de la Autoridad Portuaria de Barcelona (PORT DE BARCELONA) (9 records). Between them the 6 largest account for 23% of everything published, so buying here is spread across many separate authorities.
| Buying organisation | Records | Share |
|---|---|---|
| Consejero Delegado de Ingeniería de Sistemas para la Defensa de España S.A., S.M.E. y M.P. | 100 | 14% |
| Presidencia del Instituto Valenciano de Competitividad Empresarial (IVACE) | 18 | 2.6% |
| Dirección de Compras de la Corporación de Radio y Televisión Española S.A. | 12 | 1.7% |
| Barcelona Activa SAU SPM | 11 | 1.6% |
| Consejero Delegado de Ingeniería de Sistemas para la Defensa de España, S. A., S. M. E. y M. P. | 10 | 1.4% |
| Presidencia del Consejo de Administración de la Autoridad Portuaria de Barcelona (PORT DE BARCELONA) | 9 | 1.3% |
What are communications pr contracts worth in Spain?
658 of the 700 records publish a contract value. The median is $535,609 and the largest single published value is $135.4M. By size, 4 under $100k, 458 between $100k and $1M, 183 between $1M and $10M, 13 above $10M. The remaining 42 publish no value at all, so every figure here describes the priced subset only, and values are as stated by the buyer rather than as finally awarded.
| Contract size | Records | Share of priced |
|---|---|---|
| under $100k | 4 | 0.6% |
| between $100k and $1M | 458 | 70% |
| between $1M and $10M | 183 | 28% |
| above $10M | 13 | 2.0% |
How long do bidders get to respond to communications pr tenders in Spain?
Across the 381 Spain communications pr notices that publish both a publication date and a closing date, the median response window is 34 days. A quarter of them allowed 32 days or fewer and a quarter stayed open for more than 39. Not one of them closed within a fortnight of being published, so the window on this market is consistently workable.
How often are communications pr tenders published in Spain?
Spain publishes about 14 notices a month in this category, 167 in the last twelve months. That is 14% more than the 147 published in the twelve months before that. Over the last three years there were 438, spread across 61 separate months of activity since 21 May 2021. March is historically the busiest month. No new notice has been published in this category since 26 May 2026, 128 days ago, so treat the figures above as a record of the market rather than as this week's pipeline.
How does Spain compare with other communications pr markets?
Among the 29 countries where GlobalGov holds a comparable communications pr market, Spain ranks 5th by number of records. The largest is Colombia (6,822 records against 700 here). Within Spain itself, communications pr is the 32nd largest of the 71 procurement categories tracked here.
Where do the Spain communications pr records on this page come from?
These 700 records are collected from 1 official source: TED (700). GlobalGov is an independent aggregator and is not affiliated with any of them; each record links back to the notice on its issuing portal. The set is rebuilt nightly, and the counts on this page were taken on 2026-10-01.
Most recent Communications Pr tenders in Spain
None of these are open for bids now — they are the most recent records GlobalGov holds for this market, kept here so the shape of a typical communications pr notice in Spain is visible. Set an alert to be told when the next one opens.
Spain – Travel agency, tour operator and tourist assistance services – Servicio de agencia de viajes: reserva de transporte, alojamientos y servicios auxiliares asociados, que articula la Universidad Pablo de Olavide en el presente procedimiento restringido, mediante un Sistema Dinámico de Adquisición
Spain – Motor vehicles – Suministro en régimen de alquiler de vehículos sin conductor mediante sistema dinámico de adquisición.
Spain – Office Machinery, Equipment and Supplies Except Computers, Printers and Furniture – Suministro De Material De Oficina Para Centros Del SCS, Mediante SDA
Spain – Engineering services – CTTE1115 Servicios de consultoría en ingeniería y arquitectura para el Grupo Tersa, mediante Sistema Dinámico de Adquisición.
Spain – Motor vehicles – CTTE1100 Suministro mediante compra y servicio en modalidad de renting y alquiler puntual de diversos vehículos para el Grup TERSA, mediante sistema dinámico de adquisición dividido en ocho categorías
Spain – Office machinery, equipment and supplies except computers, printers and furniture – Suministro de material de oficina para centros del SCS, mediante SDA
Spain – Office machinery, equipment and supplies except computers, printers and furniture – Suministro de material de oficina para centros del SCS, mediante SDA
Spain – Office machinery, equipment and supplies except computers, printers and furniture – Suministro de material de oficina para centros del SCS, mediante SDA
Spain – Water-treatment chemicals – Suministro de reactivos para la potabilización del agua en las Estaciones de Tratamiento de Aguas Potables (ETAP) que gestiona Aguas de Córdoba-EMPROACSA mediante sistema dinámico de adquisición
Other procurement categories in Spain
Vehicle MaintenanceMedical EquipmentWaste ManagementManagement ConsultingSoftware DevelopmentVehicles and FleetArchitecture and EngineeringHospital ConstructionPharmaceuticalsICT EquipmentFacilities and CleaningGround TransportMaintenance & RepairEvent ManagementFinancial AdvisoryAgricultural EquipmentLaboratory EquipmentFuel SupplyIT ConsultingBuilding ConstructionTelecommunicationsRoads and Highways InfrastructureStaffing AugmentationFreight and LogisticsOffice FurnitureTraining and Capacity BuildingCommunity DevelopmentBuilding MaterialsOil Gas UpstreamCatering ServicesUniforms ClothingMail CourierFood Aid and NutritionCivil ConstructionPrinting PublishingHelpdesk SupportScientific ResearchMilitary LogisticsEnergyAudit and AccountingHealthcare ServicesRoad & InfrastructureNetwork InfrastructureResearch & DevelopmentRenovation and RehabilitationWeapons SystemsCurriculum DevelopmentDatabase ManagementSecurity ServicesTraining & EducationCybersecuritySite PreparationWater Supply ProjectsElectrical InstallationResearch and StudiesConsultingSurveillance & IsrEnvironmental ServicesPower TransmissionTransportationWarehousingSanitation SewerageFinancial ServicesSchools and UniversitiesLegal ServicesISR and SurveillanceAdult LiteracyFacilities ManagementIt Support & MaintenanceMonitoring Evaluation
Communications Pr procurement in other markets
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