Campaign work, public information and how agencies are actually selected
Communications work for public bodies divides into campaigns with a behavioural objective and continuing communications support, and they are tendered differently. A campaign is scoped around a measurable change -- uptake of a service, awareness of a deadline, a safety behaviour -- with research, creative development, media planning and evaluation as distinct workstreams that may be let to different suppliers. Continuing support is usually a framework with a retained team and a rate card, called off as needs arise.
Selection is normally a two-stage process in which a shortlist responds to a live brief, and the response is judged on strategic insight and creative approach as much as on the finished idea. Buyers increasingly limit the amount of speculative creative work they require, and some pay an honorarium for it, because unlimited free pitching narrows the field to agencies that can afford to lose. Named team continuity is a contractual term for the same reason it is in consulting: the pitch team and the delivery team are expected to be the same people.
Two mechanics are specific to this category. Media buying is usually separated from creative and audited, with the agency required to disclose rebates, volume discounts and any principal trading so that the buyer knows whether it is paying a fee or a margin. And evaluation is contractual: public campaigns are expected to report against defined measures with a pre-agreed baseline, not against impressions delivered. Accessibility of materials, publication in required languages, and clear separation between public information and anything that could be read as political promotion are compliance requirements with real consequences.
This section describes how this category is bought generally, across the public buyers that publish it. The figures elsewhere on this page are measured for this market alone.
Who buys communications pr in Bulgaria?
GlobalGov holds 91 communications pr records from 50 distinct buying organisations in Bulgaria. The most frequent publishers are International buyer (8 records); International buyer (5 records); International buyer (5 records); International buyer (3 records); International buyer (3 records); International buyer (3 records). Between them the 6 largest account for 30% of everything published, so buying here is spread across many separate authorities.
| Buying organisation | Records | Share |
|---|---|---|
| International buyer | 8 | 8.8% |
| International buyer | 5 | 5.5% |
| International buyer | 5 | 5.5% |
| International buyer | 3 | 3.3% |
| International buyer | 3 | 3.3% |
| International buyer | 3 | 3.3% |
What are communications pr contracts worth in Bulgaria?
83 of the 91 records publish a contract value. The median is $110,000 and the largest single published value is $2.5M. By size, 41 under $100k, 37 between $100k and $1M, 5 between $1M and $10M. The remaining 8 publish no value at all, so every figure here describes the priced subset only, and values are as stated by the buyer rather than as finally awarded.
| Contract size | Records | Share of priced |
|---|---|---|
| under $100k | 41 | 49% |
| between $100k and $1M | 37 | 45% |
| between $1M and $10M | 5 | 6.0% |
| above $10M | 0 | 0.0% |
How long do bidders get to respond to communications pr tenders in Bulgaria?
Across the 50 Bulgaria communications pr notices that publish both a publication date and a closing date, the median response window is 34 days. A quarter of them allowed 32 days or fewer and a quarter stayed open for more than 36. Not one of them closed within a fortnight of being published, so the window on this market is consistently workable.
How often are communications pr tenders published in Bulgaria?
Bulgaria published 11 notices in this category in the last twelve months. That is 56% fewer than the 25 published in the twelve months before that. Over the last three years there were 59, spread across 46 separate months of activity since 19 May 2015. October is historically the busiest month. No new notice has been published in this category since 25 May 2026, 129 days ago, so treat the figures above as a record of the market rather than as this week's pipeline.
How does Bulgaria compare with other communications pr markets?
Among the 29 countries where GlobalGov holds a comparable communications pr market, Bulgaria ranks 20th by number of records. The largest is Colombia (6,822 records against 91 here). Within Bulgaria itself, communications pr is the 36th largest of the 53 procurement categories tracked here.
Where do the Bulgaria communications pr records on this page come from?
These 91 records are collected from 2 official sources: TED (90), the Bulgaria national tender archive (1). GlobalGov is an independent aggregator and is not affiliated with any of them; each record links back to the notice on its issuing portal. The set is rebuilt nightly, and the counts on this page were taken on 2026-10-01.
Most recent Communications Pr tenders in Bulgaria
None of these are open for bids now — they are the most recent records GlobalGov holds for this market, kept here so the shape of a typical communications pr notice in Bulgaria is visible. Set an alert to be told when the next one opens.
Bulgaria – Management-related services – „Изпълнение на дейности по организация и управление, включително инвеститорски контрол, на проекти по процедура „Подкрепа за устойчиво енергийно обновяване на жилищния сграден фонд – Етап I“ на територията на Район „Тракия“ – Община Пловдив, по обособени позиции“
Bulgaria – Parts of pumps, compressors, engines or motors – Доставка на резервни части за помпено оборудване KSB за нуждите на газопровод IGB
Bulgaria – Project-management services other than for construction work – „Избор на изпълнител на външна техническа помощ за организация и управление на проект: „Изграждане на система за разделно събиране на битови биоразградими отпадъци и надграждане на компостираща инсталация находяща се на територията на РЦТНО, землище на с. Гарваново, община Хасково“
Bulgaria – Management-related services – „Избор на изпълнител за изпълнение на дейности по организация и управление, чрез осигуряване на експерти в Екип за управление на проекти на община Самоков по процедура BG-RRP-4.023 „Подкрепа за устойчиво енергийно обновяване на жилищния сграден фонд -етап I“
Other procurement categories in Bulgaria
Medical EquipmentVehicles and FleetVehicle MaintenanceCivil ConstructionFuel SupplyIct EquipmentArchitecture and EngineeringBuilding ConstructionLaboratory EquipmentFood Aid and NutritionOffice FurnitureSoftware DevelopmentManagement ConsultingRoads and Highways InfrastructurePharmaceuticalsWaste ManagementBuilding MaterialsAgricultural EquipmentMaintenance & RepairFacilities and CleaningGround TransportTelecommunicationsFinancial AdvisoryEnergyUniforms ClothingHospital ConstructionTraining and Capacity BuildingTransportationCatering ServicesIT ConsultingPrinting PublishingMail CourierRoad & InfrastructureResearch & DevelopmentMilitary LogisticsFreight and LogisticsPower TransmissionCommunity DevelopmentStaffing AugmentationWeapons SystemsWater Supply ProjectsOil Gas UpstreamRenovation RehabilitationSecurity ServicesHealthcare ServicesWarehousingSanitation SewerageFinancial ServicesTraining & EducationDatabase ManagementAudit and AccountingHelpdesk Support
Communications Pr procurement in other markets
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